Welcome to the world of U By Emaar.

Taking the concept of a loyalty programme beyond expectations, U By Emaar has been created in a way that it celebrates individualism. Offering uniquely curated stay, dining and leisure experiences that enhance lifestyles, and supported by a wide portfolio of brands that encompass lifestyle hotels, restaurants, leisure clubs and popular attractions, it caters to members’ personal preferences, making every moment distinctively rewarding.

By joining free of charge, members can earn Upoints at participating brands under the Emaar Hospitality Group portfolio as well as unique offerings of its partner Emaar Entertainment Group. The U By Emaar Card, across its four tiers Black, Silver, Gold and Platinum unlocks a world of exemplary opportunities to enjoy life, allowing you to not only redeem valuable Upoints but also take advantage of a varied level of benefits by tier.