U By Emaar brings together diverse brands within the Emaar portfolio that elevate the overall quality of your life. Your U By Emaar Card unlocks a world of opportunities to enjoy life, allowing you to earn valuable Upoints, which can be used to redeem against stay, dining, or leisure experiences.
  • STAY
    Whether you are travelling for business, or taking time off, where you stay makes all the difference. Our lifestyle hotels offer sensational experiences; choose any one to earn Upoints for every night of your eligible stay.
  • DINE
    Dining out in the city can mean many different things. Rest assured our restaurants, steakhouses and lounges are sure to satisfy, whatever your choice
  • PLAY
    Dubai offers an imaginative collection of opportunities that bring a smile to every face. Embark on unique adventures at one of our popular attractions or take sometime for yourself and enjoy any of our spa's
Take advantage of our easy-to-use calculator to see how many Upoints you earn when Stay, Dine or Play. Simply choose the type of experience you wish to enjoy followed by the amount you have spent, and leave the rest to us
Upoints can only be earned on eligible charges and are valid for a period of 24 months from the date they are earned. Bonus Upoints earned do not qualify for Tier Status. Please click here to view terms and conditions or click here to access frequently asked questions.